Agriculture Game Highlights 2023 Theme Schedule

LUBBOCK, Texas – Texas Tech will put a spotlight on the various agriculture industries that call West Texas home with its “Ag Game” promotion Sept. 16 when the Red Raiders host Tarleton State inside Jones AT&T Stadium.


The Ag Game promotion is part of a partnership between the athletics department and the Davis College of Agricultural Sciences and National Resources, highlighting the crops, livestock and technologies that are prominent to Texas Tech and the South Plains. Representatives from the agriculture industry to the university’s nationally prominent judging teams will be among those honored throughout the game.


“West Texas is one of the nation’s leading agriculture centers, so we couldn’t be prouder to recognize all the hard-working individuals who make up this vital industry with our Ag Game,” Director of Athletics Kirby Hocutt said. “We look forward to honoring our entire ag community this September against Tarleton State.”


Agriculture, as a whole, represents the way of life for many in West Texas. Cotton growers on the High Plains produce, on average, four million bales per year, which is roughly two-thirds of the Texas cotton crop, one-third of the nation’s crops and four percent of the world’s cotton crop.


Texas Tech also boasts the most dominant meat judging program in the country that has captured 15 national championships in its history, including 10 since the start of the 2000s alone. Texas Tech also opened its School of Veterinary Medicine in Amarillo beginning in 2021, making it the second veterinary school in the state.


“We are excited to promote our excellent research and teaching programs in the Davis College and the industries we serve,” said Dr. Dr. Clint Krehbiel, Dean of the Davis College. “Our farmers, ranchers and allied industries work daily to feed and clothe the U.S. and world. We are pleased to celebrate them in partnership with Texas Tech Athletics.”


Additional information regarding pregame festivities associated around the Ag Game will be announced in the days leading up to the Tarleton State game. Kickoff between the Red Raiders and the Texans is slated for 6 p.m. at Jones AT&T Stadium.


The Ag Game is one of several theme promotions for the upcoming Red Raider football season as Texas Tech will also host its annual Parents Weekend, Homecoming and Celebrate America games, among others. Below is a full schedule of Texas Tech’s theme promotions:


· Sept. 30 vs. Houston – Parents Weekend & Hall of Fame Weekend: Texas Tech will honor its past with its annual Hall of Fame induction ceremony leading into the Saturday tilt against the Cougars. The 2023 class, which was recently announced, will be officially inducted that Friday before being honored the next day on the field. Texas Tech will also host its annual Parents Weekend promotion this same weekend.

· Oct. 14 vs. Kansas State – Homecoming & Red Raider Club Appreciation Day: The reigning Big 12 champions will serve as Texas Tech’s Homecoming opponent this next season as alumni from around the world will return to Lubbock for a week of festivities. A full list of Homecoming events will be announced in the weeks leading into the game.

· Nov. 2 vs. TCU – WEAR BLACK & Centennial Celebration: The nation’s spotlight will be on the Red Raiders in their Thursday night showdown with TCU. All fans are encouraged to wear black that night to welcome the Horned Frogs. It will also be Texas Tech’s Centennial Celebration game, highlighting the university’s success since its founding 100 years ago.

· Nov. 18 vs. UCF – Celebrate America & Senior Day: Texas Tech will continue its longstanding tradition of honoring the brave heroes who have fought for our country with its annual Celebrate America Game. Texas Tech will recognize each branch of the military, its campus military and veterans’ programs as well as the Texas Tech Army and Air Force ROTC throughout the game. Additionally, Texas Tech will honor its senior class prior to kickoff with an on-field ceremony featuring head coach Joey McGuire and the families of each Red Raider senior.


Texas Tech kicks off its home slate Sept. 9 when the Red Raiders host Oregon in a highly-anticipated matchup between the Big 12 and the Pac-12 Conferences. The Oregon game will not have a theme promotion attached to it at this time. Game announcements with more information surrounding fan color schemes, outside the TCU contest, will be made closer to game dates.


Anticipation continues to build for the Red Raiders’ second season under head coach Joey McGuire as Texas Tech has already sold more than 30,000 season tickets to date. Season tickets are still on sale and can be purchased for as low as $185 a seat.



Release provided by Matt Dowdy Texas Tech Athletics

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