Better Business Bureau® is happy to announce the Board of Directors for both the BBB of the South Plains and the BBB of North Central Texas have voted to combine the service area of the two organizations. David Taylor, Board Chair of BBB|South Plains said, “Combining these two organizations was not undertaken lightly and a lot of thought by both sides was devoted to it. Each of us came to realize that in the non-profit world each office works towards the same vision of a trusted marketplace.”
Jo Staffelbach Heinz, Chair of the Board for BBB|North Central Texas stated, “We are happy to combine the South Plains counties to make one extended service area. BBB|North Central Texas is a field leader due to the team’s professionalism and dedication to the BBB mission of building a better marketplace.”
The newly combined Better Business Bureau with offices in Dallas, Lubbock, and Wichita Falls, TX now proudly serves 47 counties, 5.6 million consumers, and 135,000 businesses.
Merger discussions between the two offices began last year. Jay Newman, President and CEO of BBB|North Central Texas, met with the Lubbock Board of Directors in April offering many options for assistance and support, a joining of service areas being one of them. Newman’s proposal expressed a commitment to maintaining a local office in Lubbock if the board deemed that to be the best for everyone. The move for Lubbock to align with Dallas will allow for enhanced services and programs offered to the South Plains community. The proposed plan has already been proven successful by a prior combination with BBB|Wichita Falls, TX office in 2016.
The world in which Better Business Bureau (BBB) operates is changing at a rapid pace. Technology has made BBB reports and marketplace assistance accessible to millions with the click of a mouse. Obtaining and maintaining that information as well as meeting the performance and accountability metrics set by the International Association of Better Business Bureaus (IABBB) requires a sophisticated and passionate staff that utilizes technology to keep up with various demands.
Newman said, “Everyone on our staff is looking forward to serving the BBB Accredited Businesses and the consumers in South Plains. By uniting our two organizations and becoming a larger entity the BBB is able to afford more costly programs such as delivery of digital marketing, access of services through stronger technology and effective education of persons wanting to do business with ethical companies.”