Only in Texas: DQ Restaurants Launch Josh Abbott Meal

Josh Abbott and DQ® restaurants in Texas do it again with another exciting collaboration. The two Texas icons have come together with the Josh Abbott Meal featuring the country singer’s favorite childhood meal which kicks off April 29 and runs through May 26 at participating DQ restaurants in Texas.

“I am from a little town called Idalou outside of Lubbock, Texas and Dairy Queen was always my go to spot growing up,” reminisced Josh Abbott, lead singer of the Josh Abbott Band. “Whether I was heading to Dairy Queen after a basketball or football game, or going to Dairy Queen with my Grandpa, I have a lot of great memories with the brand.”

The Josh Abbott Meal features a 4-piece Steak Finger Country Basket, a mini M&M’s® Milk Chocolate Blizzard® Treat, a refreshing Iced Tea, and a collectible limited-edition Josh Abbott cup, available at participating restaurants while supplies last.

When it comes DQ, Josh said he gravitated to the steak finger basket growing up because it was unique. “You can go to a lot of places with burgers or chicken, but Dairy Queen has the variety, and I loved the steak fingers.”

“Texans work hard and play hard, and when they are hungry, they come to DQ restaurants in Texas for their favorite Treats & Eats,” said Lou Romanus, CEO of Texas Dairy Queen Operators’ Council. “We have enjoyed working with Josh the last couple of years who brings his nostalgia and passion for Dairy Queen into this new initiative.”

The two Texas icons joined forces in 2022 to create a fresh new sound for DQ restaurants in Texas with one of the most recognizable jingles in the Lone Star State, “That’s What I like About Texas.”  The country music star brought his distinctive style to the jingle which has been a staple for the past two decades.

Today, Josh is building DQ memories with his own kids. He and his family recently visited a DQ location where he introduced his children to the Blizzard Treat. “Watching their faces, that sugar rush and the joy was a really cool moment! We filmed it and I am so glad we have that on camera now,” said Josh.

For more than 75 years, DQ restaurants in Texas have been friendly, gathering spots where fans enjoy delicious treats and eats and create fond memories. To be the first to learn about DQ Blizzard of the Month flavors, new product news from the Texas Dairy Queen Operators’ Council or find a store location, follow us on Instagram, Twitter or Facebook or visit

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