The Buddy Holly Center and Alma Quartet Continues Summer Showcase 2023

The Buddy Holly Center’s annual Summer Showcase Concert Series continues Thursday, July 20 with Alma Quartet!

Alma Quartet was founded in 2002. Since then, they have become Lubbock’s premier Vocal Jazz band. They play a style of music commonly attributed to Frank Sinatra and Dean Martin, as well as an eclectic blend of original music. They also are the only band in the area that plays Bossa Nova and Samba music with the original lyrics sung in Portuguese, the language spoken in Brazil. The singer also sings in Spanish and their Cumbia renditions often get people on the dance floor. The band continually plays at La Diosa Cellars and also at Funky Door, Café J, and private parties. Jerry Serrano is the singer. He also plays trumpet, guitar, and piano. Charles Whitehead plays piano and tenor saxophone. John Reid plays the bass and JT Paz plays the drums. They are known for an eclectic mix of classic Jazz standards, Latin music, and Blues.

Concerts are every Thursday evening from 5:30 to 7:30 p.m. in the Meadows Courtyard, May 18 – August 17. Yaya’s Place food truck and beverage services will be on site during Showcase hours. Admission is FREE! Seating for this event is available on a first come, first serve basis. No reservations will be accommodated for this event. Outside beverages, chairs, picnic blankets, and like items will NOT be permitted inside the gates.

In addition to viewing the concerts, guests are encouraged to walk the Buddy Holly exhibitions and the Fine Arts Gallery during Summer Showcase hours with FREE admission.

The Summer Showcase Concert Series is funded through sponsorships and donations. We appreciate the support of our 2023 sponsors: H-E-B, Grand Central Station Antiques, Renew Dental, Shift Automotive Group, School of Rock, Rebecca and Brian Dietrich, South Plains Electric Cooperative, Inc., Fast Signs, Visit Lubbock, Lubbock National Bank, Betenbough Homes, Octopus Energy, Oceans Massage Spa and School, Tarpley Music, FOX34 KJTV, and Designs in Thread. The concert series is presented in collaboration with Civic Lubbock, Inc. and the City of Lubbock.

Community support helps us keep the Summer Showcase Concert Series free to the public.
If you would like to become a sponsor or make a contribution, please contact Arra Delos Santos at [email protected], or call 806-775-3566.

The Summer Showcase concerts will be supported with virtual coverage on our social media channels. Follow us @buddyhollycenter for artist spotlights, behind the scenes content, and more! Share your own coverage using #summershowcase2023.

For more information, please visit our website at or call 806-775-3560.


More about: