The Price Group is a Lubbock-based, full-service advertising agency founded in 1972 by Phil Price. Known for results-driven creative solutions and for solid strategic planning and brand development, The Price Group (TPG) has helped many businesses succeed across Texas and New Mexico. Long-term relationships with clients and vendors are a testament to the agency’s commitment to providing a balance of quality work and exceptional customer service. This regional agency’s creative success is showcased year after year with consistent recognition by the American Advertising Association, most recently winning coveted Gold ADDY and “Best of Show” awards at the 10th District level in 2021.

The Price Group’s President and CEO, Mike Meister, said that over last 50 years the agency has worked with a lot of wonderful clients and formed long-term relationships with many of them. “We’ve always felt fortunate to be given the opportunity to do consistently great work geared to helping businesses and causes succeed. Personally, it has been a rewarding—and never boring— career, largely because I’ve been lucky to work with a lot of very smart and talented people. I’m proud of the body of work I’ve managed to produce in 34+ years, but the real payoff is being a part of our clients’ and coworkers’ growth and success. I believe our people-first culture, focus on results
and love of creativity will drive us forward for another 50 years—at least.”

In addition to celebrating 50 years, The Price Group is also honoring the career and achievements of Pam Sharpe, TPG’s COO and Director of Media. Pam has provided the region with 42 years of media strategy, planning and expertise to prepare businesses for success.

Pam has worked at TPG for 32 years and says, “It has been an honor and a privilege to have spent 32 of my 42-year career at The Price Group. My role as media director was to make sure the public and targeted demographics saw and heard these messages in whatever media form the creative best represented. I forged lasting relationships with media representatives who also wanted the best for these clients. It is a partnership that I’m very proud of. I’m proud of the advertising industry in Lubbock because of the many businesses who have benefited from the expertise and commitment of those who spent their careers working on their behalf.”

The Price Group celebrated their 50th anniversary and Pam Sharpe’s retirement this past Friday with an evening hosted at LHUCA’s Firehouse Theatre. To learn more about TPG, visit

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